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Capturing meetings, presentations, training sessions or customer-facing assets through video or audio are always beneficial to maintain an accurate, easy-to-digest account of business operations. Once the recording is complete, however, how do you optimize this content for internal and public consumption?
High accuracy transcription of this content is the ideal way to convert unsearchable speech into searchable text. By taking advantage of our powerful speech technology and human transcribers you can increase search rankings, streamline certain business processes and more.
There are a number of reasons to have your media transcribed, but perhaps the most important reason is the ability for the public to search for what they need, at any given time.
Google now processes, on average, over 40,000 search queries every second, giving you hundreds of thousands of reasons to transcribe your audio and video content online every day. Your search engine optimization strategy will either sink or swim based heavily on the quality and relevance of the text that you have available online, and your ability to outrank competitors.
Additionally, when you have accurate, transcribed text of your media available online, you’ll immediately broaden your audience to those with hearing impairments and others who require the aid of subtitles (such as people not yet fluent in your language).
Often times, businesses will have an accumulation of audio or video just laying around. Whether it be from meetings, conferences or other company materials, chances are that someone hasn’t found the time to go through them. By integrating the archival of this media with properly formatted transcriptions as part of the process, employees will be able to effectively search for tags or phrases and immediately jump to the part of the audio or video that they needed.
When you’re all caught up and have a plan in place for your future media, you’ll be in a much better position to sort through what you have and locate information faster when necessary.
Our advanced speech-to-text technology is as powerfully accurate as a machine can be in this day and age, but it’s still no match for a human when it comes to perfect accuracy and individual formatting. TranscribeMe’s community of domain-trained transcriptionists are standing by to take on projects of any nature, scale or level of urgency, while setting a high standard for superior accuracy and outstanding quality.
This article was written by TranscribeMe transcriptionist Ashley R. Are you interested in contributing to our blog? Please contact us.
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