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It’s an exciting time for the Market Research industry. With the advent of new technologies powered by the smartphone and digital revolutions, there are more opportunities and tools available than researchers can utilize.
The pace of innovation is at its peek and its easy to ride the wave and forget the basics. No matter how great the technology is, YOU – the researcher – are still the driver of it. So, lets get back to basics and go through the must have characteristics you need to possess to be an excellent Market Researcher! more...
I’m Alexei, the co-founder and CEO of TranscribeMe, and I wanted to spend this week’s post on discussing something pretty key to what we are doing – the concept of microtasking. I’ve been talking about microtasking with our customers and investors over the last few months, and wanted to share with you the learnings that I had. more...
I read once that the name Helga is derived from the word Holy and my middle name, Hildegard, from the phrase Maiden of War. I was fairly young at the time but I think the reading must have influenced me intrinsically because I never seem to take things on in small measure, but always as if on the battlefield fighting for my life. I was born in a small town in Canada called Summerside, on Prince Edward Island, in 1966. I don’t think being born a fire horse (Chinese astrology) helped to temper my warring spirit – at least not in my teens or early adulthood. I was a bit of a wild child its true, but that is another story for another time. more...
So here is how the theory (and the pitch!) goes — you should transcribe your podcast and publish it on your blog to make it searchable, easily shareable and marketable. This will result in better search rankings, increased time on pages, decreased bounce rates, increased traffic and ultimately, an increase in subscribers and ad revenue. Sounds easily believable, right? Makes logical sense? Of course it does! As any internet marketer would agree, transcribing your podcasts would be a gold mine for SEO. The majority of transcription companies, including us, are on a mission to educate podcasters on why they should be transcribing their podcasts. But is it really that beneficial? Does it make sense from a business point of view? We share our secret findings with the world! more...
Here’s a cool quote from Luis von Ahn, inventor of reCaptcha (those squiggly characters you see in sign up and registration forms all over the web!) and DuoLingo about how big problems are solved:
“I think we’ll continue seeing a mix: certain tasks are best done by small teams of experts, others are best done by crowdsourcing, and others by computers. That said, I assume the fraction of crowdsourced and computer tasks will increase over the next 5 years.”
We couldn’t agree more. more...
Crowdfunding is the new buzzword in the investment world. With the recent signing of the JOBS Act in United States of America, a new era has started and opened up a new source of funding for small companies and startups. The belief — and hope — is that this type of funding will open up more opportunities for capital to flow into startups. That, in turn, will help grow new companies and create new jobs.
Pledgeme — New Zealand’s crowd-funding platform — launched in Feb 2012. I caught up with Anna Guenther — COO, PledgeMe — to discuss:
The PledgeMe story.
Why does NZ need a exclusive crowd-funding platform?
Is Crowd-funding here to stay?
Exclusive tips on how to get your project crowd-funded?
Anna talks about her 3 favorite and most weird rewards from PledgeMe projects — including an offer to start a religion of your name and get worshipped. more...
So you have started a new podcast, got your first few episodes out the door; you’re feeling great, confident, energetic and passionate about this new exciting hobby of yours. Broadcasting and spreading your thoughts and opinions has never been easier. With a simple step-by-step guide on how to get started with podcasting, anyone and everyone can become a superstar with podcasting. However, only a few show the determination, creativity, execution, and leadership to become an authority and a thought leader in their field of expertise. Here is the ultimate 5-step guide to, not only become a thought leader in your field of expertise, but more importantly, become a better podcaster. more...
On Monday last week, TranscribeMe transcribed the Social Loco Conference 2012 that took place at Mission Bay Conference Center in San Francisco, California. Mark Evans, founder of Converge Labs, facilitated a conference that focused on the cutting edge of thinking around social media, location based services, and the future mobile marketplace. Geo-Loco, Social-Loco, and Mobile-Loco (SoLoMo) were all terms being thrown around by big brands such as The Home Depot, PepsiCo, Kraft, Nokia, Qualcomm Labs, Google, and Facebook. more...
In this day and age, podcasting is increasingly becoming a regular means of communication. It can be an effective way for both businesses and individuals to convey their ideas to groups of people without being physically present. Lots of people may be interested in the idea of podcasting, but many may not know how to podcast or find the process overwhelming. Here are a few easy-to-follow basic steps to help you learn how to podcast if you’re just starting out. more...
A little over 9 months ago, a crazy event happened. Developers, designers and marketers along with a bunch of passionate mentors — who like to have fun and get technology to do crazy things — got together for the Auckland Startup Weekend. After 54 hours of hustling, out came TranscribeMe — winner of the Auckland Startup Weekend in September 2011. Since then, we have been on a roll. That’s a topic for another post. However, as the next Auckland Startup Weekend comes close, we thought of creating a truly fun, practical and full of golden nuggets 7 step guide to “How to Win At Startup Weekend”. Ok, enough said … Lets get into it. more...
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