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Humans love games. Games play an important role throughout our lives – during childhood toys fascinate us, while our teen years are characterized by competing and strategizing with friends on video games, sports, and the most painful game of all – popularity. As we grow older, we are transfixed by quizzes and crosswords on our way to work; note the rise of Sudoku, and the ongoing popularity of the New York Times Crossword Puzzle. While the type of game changes, the fundamentals remain the same. Competition, rules, rewards, feedback mechanisms, socialization, and personalization – most games have one or more of these characteristics that make them enjoyable, and addictive.
Here is a simple, functional way to improve market research surveys through Gamification. more...
If you’re a researcher and you haven’t heard about “Gamification,”you’ve been living in a cave! Gamification has caught the eye of the mainstream business world in the last couple of years. Moreover, its been particularly championed by thought leaders as a powerful tool for market researchers to gain better insights and subject understanding.
Before we start talking about gamification, lets look at some of the challenges faced by the market research industry as outlined in the book “How to Hire & Manage Market Research Agencies” more...
The search for efficiency: Organizations all over the world are constantly searching for ways to become more efficient with their internal business practices. From understanding how your customers use your services to figuring out the best language for your sales and marketing teams, managers are always looking to increasing productivity and deliver better performance. more...
Read the full transcript of Mark Zuckerberg’s first interview after the Facebook IPO. more...
Market Research professionals have been forced to compromise on transcription. Now crowd sourcing changes this. Market research play a major role in forming the products and services we use daily. From the taste of your morning coffee to the design of the car you drive, different forms of analysis are done to ensure the product will be purchased by the highest number of consumers possible. Capturing the opinions of people through interviews and focus groups is a significant part of the qualitative side of market research. And even with recording software, it is a time consuming and expensive task to convert interview audio into meaningful statistics, which lead more…
Mobile and Social media are transforming the Market Research industry – more self-published data is available than ever before, much of it in audio visual format. Over 70 hours of video are uploaded to YouTube ever minute. Only 1% of video is searchable for marketing purposes.
Transcription is a key analytical tool for researchers. It enhances productivity, fast tracks analysis and saves time. more...
The TranscribeMe iPhone App is designed to make it easier for you to search, share, and analyze your valuable audio content. Here is a short overview of its features. Enjoy! more...
With the explosion of user-generated content, we — as a society – create more content in a day than people did in a year a decade ago. Don’t get me wrong — a lot of the content produced these days is quite useful, well written and adds value to business. But, a lot of it is also written targeting the Google Bots and not the human beings! That’s a topic for another day. What I want to address today is that we should be careful about that although it’s good to ride the wave, it is critical to go back to fundamentals once in a while. And for getting back to fundamentals, we REALLY got to go back to the source or the foundations of the Market Research and its related industries. That’s right, we went wide and deep to pick the top 50 books we think every market researcher should read separated by category. Lets get into it. more...
As one of the hottest startups from the Asia Pacific region, TranscribeMe represented Auckland in one of the most popular startup shows on the web — This Week in Startups hosted by Jason Calacanis. Leading startups from Sydney locked horns with top 3 startups from New Zealand. Result — A pure tie. That’s right! Watch the show below or read the transcript. more...
Having the American’s with Disabilities Act (ADA) Organization and the Federal Communication Commission (FCC) knocking on your door with requests that you accommodate the disabled can be an unpleasant and expensive experience. more...
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