Mobile and Social media are transforming the Market Research industry – more self-published data is available than ever before, much of it in audio visual format. Over 70 hours of video are uploaded to YouTube ever minute. Only 1% of video is searchable for marketing purposes.
Transcription is a key analytical tool for researchers. It enhances productivity, fast tracks analysis and saves time.
Written by Chirag Ahuja.
Really nice write up!
Hi @twitter-14614999:disqus, thanks! Feel free to share it with your networks. Have you used transcription before for your previous projects? How has your experienced been? Would love to know your thoughts!